] ATLANTA -- Here's a way to really target a consumer.
]
] Next summer, Coca-Cola plans to use satellites to find
] U.S. buyers who happen to purchase special cans of Coke
] products.
]
] They will be winners in a giveaway that will feature
] Hummer H2 sport-utility vehicles. The giant vehicles will
] be presented in person, using satellites to locate the
] recipients. And in a promotion tied to the Summer
] Olympics, Coke's prize is likely to be $1 million in
] gold, again awarded on the spot.

neat

GPS will pinpoint Coke prize winners