] The movie industry announced a broad new anti-piracy
] public education campaign today, with commercials set to
] appear on all six broadcast television networks, more
] than two dozen cable channels and in 5,000 movie theaters
] nationwide.
]
] The ads are scheduled to launch at the same time on all
] participating channels during prime-time telecasts on
] Thursday. They also are slated to run between previews
] showing before Friday night's movies. Encompassing one
] 30-second and five 65-second spots, the campaign asks
] consumers not to digitally download unauthorized versions
] of movies they may find on the Internet.
]
] The spots feature actor Ben Affleck and "Titanic"
] director James Cameron, but they focus on
] behind-the-scenes movie employees, such as set painters,
] security guards, costumers, editors and theater
] concessionaires who make up the bulk of the industry's
] 580,000 workers. The point of the campaign is to persuade
] illegal downloaders that they are stealing paycheck money
] not just from multi-millionaire stars but from regular
] working folks -- folks like them.

Now I have seen some fairly good rips of movies on the net over the last few years. The general quality of stuff most people can download is very poor and just serves to wet my appetite. Instead of targeting the pirates how bout promoting the higher quality of the DVD to the public. The masses will pay for a good quality product.

Movie Industry Unveils Anti-Piracy Public Education Campaign (TechNews.com)