] Friends say the roots of his success lie in his lateral ] thinking - finding the true appeal of an object, often ] ignoring the traditional approach to design. Inspiration ] comes from almost anywhere. The original candy-coloured ] iMac had its roots in gumdrops. The popular transparent ] Apple mouse came from thinking about how drops of water ] sit on a flat surface. An angle-poise desk lamp helped ] inspire the new iMac. The see-through outer casing of ] recent iBooks came from the look that food has when ] wrapped in clingfilm. The iPod is like a cigarette pack ] for those addicted to music instead of tobacco. Who is Jonathan Ive and what kind of car does he drive |