Brown-Forman Beverages Worldwide and Miller Brewing Co. said Monday their joint flavored-malt drink, Jack Daniels Original Hard Cola, will join the race among alternative alcoholic drinks this summer.
Jack Daniels Original Hard Cola has a cola base flavor in which you can taste Jack Daniels, said Erin Schlader, director for the Jack Daniels brand. He said that some consumers said the drink has some vanilla flavor to it, while others said it tastes a little bit like root beer.
The drink has 5 percent alcohol by volume.
The dark cola-colored drink will come in 12-ounce amber longneck bottles, Schlader said. Its label is evocative of the classic black and white label for Jack Daniels Whiskey. Jack Daniels cola drink to debut |
