Findory was a personalized news site. The site launched in January 2004 and shut down November 2007.
A reader first coming to Findory would see a normal front page of news, the popular and important news stories of the day. When someone read articles on the site, Findory learned what stories interested that reader and changed the news that was featured to match that reader's interests. In this way, Findory built each reader a personalized front page of news.
Below is a screenshot of an example personalized Findory home page. Articles marked with a sunburst icon are personalized, picked specifically for this reader based on this person's reading history.
Hey this sounds like a niche market...