CHICAGO (AFP) - A Texas town has changed its name to DISH in exchange for 10 years of free satellite television service.
All 125 residents of the town formerly known as Clark will get basic service and a free digital video recorder satellite TV receiver, a move that has some people joking that the Fort-Worth suburb will become a town of couch potatoes.

This is just incredibly stupid.

Texas town renames itself 'Dish' to get free TV - Yahoo! News