] Today, the only way for media companies to survive is to
] own everything up and down the media chain--from
] broadcast and cable networks to the sitcoms, movies, and
] news broadcasts you see on those stations; to the
] production studios that make them; to the cable,
] satellite, and broadcast systems that bring the programs
] to your television set; to the Web sites you visit to
] read about those programs; to the way you log on to the
] Internet to view those pages. Big media today wants to
] own the faucet, pipeline, water, and the reservoir. The
] rain clouds come next.

'My Beef With Big Media' by Ted Turner