] Mitra Boolel, who is in charge of the company's
] sex-research team, explained that his findings show ed
] that arousal and desire were experienced very differently
] by men and women. A woman's arousal is triggered by
] complex combinations of emotional, intellectual and
] relationship-based factors, while a man's is a simple
] physical response.

The porn industry has intuitively known this for decades, right?

Viagra flops for brainy women