ryan is the supernicety wrote: ] ] Wolzien has a plan: Regulate the DVR so consumers have to ] ] watch the commercials. It's the only way to prevent the ] ] technology from destroying a $60 billion business. The ] ] government mandates all sorts of things in TV sets, after ] ] all--from UHF tuners to closed-captioning to HDTV. He sees ] ]networks feeding their signals with codes that tell DVRs ] whether ]the commercial can be skipped, giving "control of ] playback ]parameters to the content provider who sells the ] bulk of the ]revenue-producing advertising that funds that ] content." ] ] That's just fantastic thinking. As one commentator put it, ] why not just ban switching channels during the commercials as ] well? They could at least build a real max headroom. Everything else is pretty much there. RE: Broadcasting & Cable - The Shape of Things To Come |