"Tracking down wireless numbers will soon be easier, and that means the sales pitches will find you, wherever you are"
"ACCIDENTS WILL HAPPEN. For most of their brief history, telemarketers have stuck to landline phones. But that could soon change, says Rene Link, vice-president for marketing at wireless consultancy InCode Telecom in San Diego. Soon after the Federal Communications Commission (FCC) implements its wireless number portability rules on Nov. 24, it's expected that most phone customers will also be able to keep the same number when they switch from regular landline to wireless service. And as that happens, telemarketers almost certainly will start reaching people via their mobile phones."

Telemarketers' Next Target: Cell Phones