Roadside billboard ads set out in consecutive order to deliver their message are nothing new. However when the message is as poignant as this campaign, drivers sit up and notice.
Using the old flick book art form of animation and motion the individual images create a fast moving clip to a driver speeding by them at high speeds. Quite literally, for a speeding driver life can flash by them in a split second. By Andy G
This reminds me of the memorials they put up for suicide bombers in the middle east.