Papa John’s Pizza has finally realized that mailing millions of pizza coupon leaflets to the American public is not the most effective marketing strategy. With the creative expertise of Quorum/Nazca Saatchi & Saatchi, Papa John’s has taken an innovative approach to directing marketing with its deceiving faux delivery boy & pizza appearing at your doorstep. The optical illusion actually works by affixing a sticker right below the door’s peephole with the image. Already the winner of the Gold Lion for the best use of alternative media in direct marketing at the Cannes Advertising Festival, this marketing strategy is sure to stick with consumers.
