An initiative of the Free Software Foundation (FSF), Defective By Design is urging all technologists to get involved at the start of the campaign. "Technologists are very aware of the dangers of DRM," said Peter Brown, Executive Director of the FSF. "We see this as the tip of the iceberg and it is our duty to do something about it." The tech community is uniquely qualified to lead this effort, in Brown's view. "We know about the collusion of Big Media, device manufacturers and proprietary software companies to lock us down," he continued. "Their aim is to put Digital Restrictions Management (DRM) into all our computers and homes".