It's a dizzying reversal of traditional gender roles in a country long known for geishas pampering male clients with conversation, singing and dancing. Now a new breed of entertainer has cropped up -- think of them as male geishas.
"I give women things that men normally don't do, like complimenting their appearance," says one host, 24-year-old Yunosuke [pictured right], who only goes by his single host name. "I make women happy."
"Women see us as one of their accessories," he says. "They like to wear nice things, so I try to look prettier for them all the time."