Cash-strapped college women with top test scores and Girl Next Door looks are being sought after by fertility clinics. Advertisements in campus newspapers, community papers and city popular entertainment newspaper have ads with bold headlines saying "Egg Donors Needed. $10,000" We've all seen them and wondered if the ads were real.

The truth is that the ads are genuine. But there are good reasons why they're paying so much.

Women earning they're college degree through fertility egg donation clinics.