Tuesday, March 9, 2010
APT: Should your panties be in a bunch, and how do you un-bunch them?
There is no more predictable group of people than marketers. Once a term reaches a certain tipping point, they grab onto it for dear life and choke it until it means nothing. Apparently, the Advanced Persistent Threat (APT) hit that point somewhere around December. Despite the term being used by the defense industrial base for years, it wasn’t until this year that firms really started pounding the “Come to us my children, only we can save you from death by APT” drum.

I agree with the first portion re: marketing. The rest is kinda, blah.

VRT: APT: Should your panties be in a bunch, and how do you un-bunch them?