Behemoth search engine Google signaled an even further climb to the top of the Internet mountain Thursday with its announcement that Vint Cerf, one of the founders of the Internet, is joining the company as its 'chief Internet evangelist.'

This is some kind of milestone.

At this point, Google has more brains in one place than anyone can possibly know what to do with. What are they going to do? I picture a situation where they become so dense they fall in on themselves in some giant think-tank black hole. Unless they can keep all these people busy, they are going to simply be well paid bored people. That might have unintended negative effects. Either that, or Google is on its way to become a monastery like church of technology.

I've heard both good and bad things about their culture. I don't buy fully into either take on it. Its going to be interesting to see what happens. I think they have the integrity to keep trying to follow their "don't be evil" mantra, but can they? Not doing what you are capable of is a form of evil, because you hold the resources back from the rest of the world. Its a page from Microsoft, and hopefully not the one Google is flipping to.

Google says `Cerf`s Up`