In recent speeches and news conferences, Defense Secretary Donald H. Rumsfeld and the nation's senior military officer have spoken of "a global struggle against violent extremism" rather than "the global war on terror," which had been the catchphrase of choice. Administration officials say that phrase may have outlived its usefulness, because it focused attention solely, and incorrectly, on the military campaign.

When it doubt, rebrand. The War on Terror is now Nacho Cheesier!

Coming soon: The Hissy Fit over Controlled Substances

U.S. Officials Rebrand Terror War - New York Times