] The advantages are spread widely. For the entertainment
] industry itself, recommendations are a remarkably
] efficient form of marketing, allowing smaller films and
] less-mainstream music to find an audience. For consumers,
] the improved signal-to-noise ratio that comes from
] following a good recommendation encourages exploration
] and can reawaken a passion for music and film,
] potentially creating a far larger entertainment market
] overall. (The average Netflix customer rents seven DVDs a
] month, three times the rate at brick-and-mortar stores.)
] And the cultural benefit of all of this is much more
] diversity, reversing the blanding effects of a century of
] distribution scarcity and ending the tyranny of the hit.
]
] Such is the power of the Long Tail. Its time has come.

] Rule 1: Make everything available
] Rule 2: Cut the price in half. Now lower it.
] Rule 3: Help me find it

This article might as well be a summary of much discussion here on MemeStreams about the future of media sales.

Wired 12.10: The Long Tail