] Tolkowsky suggests that Europeans saw air flight as a ] threat to the established social order. If people could ] fly, what would become of state sovereignty? The socially ] structured Europe couldn't bear this thought. It took a ] couple of American boys, living in an unstructured ] frontier society, to shed an unyielding philosophy that ] blocked a technological leap. ] Tolkowsky suggests that the notion of "corporate ] culture" unavoidably includes the manner in which the ] corporation interprets the meanings of its technological ] assets. Executives today realize that one of the most ] challenging facets of their job is to manage corporate ] culture. But, argues Tolkowsky, "they should be aware ] that managing corporate culture includes the art of ] 'belief management.'" Should Your Next CEO Be a Philosopher? - Knowledge@Wharton |