] A computer program is changing the face of the music ] business by allowing record labels to predict a hit at ] the click of a mouse. Is this the death of pop as we know ] it, asks Jo Tatchell, or a new hope for unsigned bands ] everywhere? ] Sounds unlikely? It shouldn't. Because, while no one's ] talking about it, it seems that the whole record industry ] is already using just this process. From unsigned acts ] dreaming in their garage, to multinationals such as Sony ] and Universal, everyone is clandestinely using a new and ] controversial technology to gain an edge on their ] competitors. And just as with athletes and ] performance-enhancing drugs, there is a remarkable ] reluctance to talk about it. But the secret is out: the ] record biz, once that bastion of wayward creative flair, ] is succumbing to the plain old-fashioned science of ] statistical analysis. Hit Song Science, ripping the soul out of a type of critical listening that's existed since the dawn of baroque music. Lovely. More product development then artist development.. Guardian Unlimited | Together in electric dreams |