] "These people don't tune into today's radio channels
] which are aimed at a young audience. Our service allows
] them to discover their own music," Ashcroft said.
]
] Consumers can tailor the music stream by pressing a
] button on their phone to indicate they like or dislike a
] song.
]
] "It's self-learning. The channel will adapt over time,"
] Ashcroft said, adding wireless carriers are expected to
] charge a monthly fee of between 10 to 15 euros for the
] service.
]
] Sony's service, for which it has no name yet, will work
] on advanced multimedia handsets running on the Symbian
] software system, available on phones from Nokia, Siemens
] AG, Sony Ericsson, Sendo and others.

Interesting. This was being worked on at MongoMusic back in 2000 at time of assimilation. Sony and Nokia were even the primary investors for its last round of funding. If I'm reading between the lines correctly, this means someone really does not want (or was unable) to work with Microsoft. They already put out the capitol to develop the technology they speak of here once before. Mongo's secret sauce was based on the "Sounds Like" technology, but MongoRadio did have a direct feedback mechanism for its playlist generation. MS re-implemented everything done at Mongo (it was all *nix based), and the radio player seems to exist in the Music section of MSN as "Radio Plus", however I can't use it. It requires MS as a platform.

What existed in 2000 fits the description made here. I wonder if the technology continued to be developed independently, if it would have gotten more use. I wonder if the company could have survived. Hrm..

Sony to deliver collaborative filtered music over cellphones.