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TV's Tipping Point: Why The Digital Revolution Is Only Just Beginning: PaidContent.org

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TV's Tipping Point: Why The Digital Revolution Is Only Just Beginning: PaidContent.org
Topic: Media 12:02 am EDT, Oct 10, 2003

] No -- future TV will may be unrecognisable from today,
] defined not just by linear TV channels, packaged and
] scheduled by television executives, but instead will
] resemble more of a kaleidoscope, thousands of streams of
] content, some indistinguishable as actual channels. These
] streams will mix together broadcasters' content and
] programmes, and our viewers' contributions. At the
] simplest level -- audiences will want to organize and
] re-order content the way they want it. They'll add
] comments to our programmes,programmes, vote on them and
] generally mess about with them.
But at another level,
] audiences will want to create these streams of video
] themselves from scratch, with or without our help. At
] this end of the spectrum, the traditional "monologue
] broadcaster" to "grateful viewer" relationship will break
] down, and traditional advertising and subscription models
] will no longer be viable.

The director of BBC New Media on why MemeStreams is the future of Television. :)

TV's Tipping Point: Why The Digital Revolution Is Only Just Beginning: PaidContent.org



 
 
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