] Google is to create a search tool specifically for
] weblogs, most likely giving material generated by the
] self-publishing tools its own tab.

] "They didn't foresee a tightly-bound body of wirers,"
] reckons Stock. "They presumed that technicians at USC
] would link to the best papers from MIT, to the best
] local sites from a land trust or a river study - rather
] than a clique, a small group of people writing about
] each other constantly. They obviously bump the rankings
] system in a way for which it wasn't prepared."

] "Suppose turtle-rescue.org has authoritative
] information about turtles. And it changes every month.
] Then BoingBoing puts up a page about turtles and that
] becomes a big deal.

] "Each of us gets vote," jokes Stock. "And someone votes
] every day and I vote once every four years."

] "The blogs push up very quickly up to the top of the
] search results."

The Register | Google to fix blog noise problem