The site allows both amateur and professional models and photographers to show their stuff. Users vote on those that they like, which channel real dollars to the talent. The more votes, the more money. The basic site is free, but users must pay to vote. About 40% of gross revenue is given directly to the talent. With a recent redesign, the site is focused much more on social networking - users and talent have profile pages and can add each other as friends. They’ve even added a news feed feature that shows who is adding who as friends, and which models users have voted for.
