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The Long Tail and the Structure of the Media Industry

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The Long Tail and the Structure of the Media Industry
Topic: Business 11:41 am EDT, Sep  4, 2006

Chris appears to believe that in a long tail world brand fractures and fragments as customers themselves, or at least the tastemakers and celebrities among us, develop reputations as trusted advisors to help others navigate through the long tail. I hold that, in a long tail world, customer relationship businesses have an opportunity to create very powerful and scalable brands based on the proposition that they know individual audience members or customers better than anyone else and can be trusted to use that knowledge to become ever more helpful to the audience member or customer.

The Long Tail and the Structure of the Media Industry



 
 
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