* WhyDoPeopleOrganize
          o IsSearchThePanacea 
    * TheProblemWithHeterogeneousInformation
    * PrinciplesOfGrok
    * WhyIsDataSoHardToGrok
    * LookingToThePhysicalWorld
          o TheUseOfColor
          o ChunkingOverTime 
    * OneUppingNature 
    * WhatDoesSuccessLookLike
    * RelationshipToOrganizationalParadigms 
    * OrganizationalParadigms
          o 2 and 1/2 classification systems
          o The nature of Hierarchies
          o The nature of Faceted systems
          o Faking Facets in an Hierarchy
          o Changing data and the element of Time
          o How the cookie crumbles: Hierarchies in a state of nature
          o How the cookie crumbles: Facets in a state of nature
          o The nature of Tags 
    * ContentTypesVersusKindsOfItems 
    * ComplexityIsInTheEyeOfTheBeholder