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Promotional Intelligence
Topic: Arts 10:53 am EDT, May 28, 2006

These days literary fiction has to contend with two factors that are increasingly central to the publishing process: timing and volume. In a market dominated by the big chain stores, if a novel doesn't sell a healthy number of copies in the first two weeks after its publication, its chances of gaining longer-term momentum are slim.

"The whole system is set up for impatience."

In 2005, almost half of all sales in the literary fiction category came from the top 20 best-selling books.

... the single most powerful person in American literary publishing. No, not Oprah, but a woman you've probably never heard of: Sessalee Hensley, the one literary fiction buyer for Barnes & Noble.

Promotional Intelligence



 
 
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