Create an Account
username: password:
 
  MemeStreams Logo

Hoping for a Blockbuster

search

possibly noteworthy
Picture of possibly noteworthy
My Blog
My Profile
My Audience
My Sources
Send Me a Message

sponsored links

possibly noteworthy's topics
Arts
Business
Games
Health and Wellness
Home and Garden
Miscellaneous
  Humor
Current Events
  War on Terrorism
Recreation
Local Information
  Food
Science
Society
  International Relations
  Politics and Law
   Intellectual Property
  Military
Sports
Technology
  Military Technology
  High Tech Developments

support us

Get MemeStreams Stuff!


 
Hoping for a Blockbuster
Topic: Business 10:33 am EDT, Apr 26, 2006

Did yoiu read that NYRB article, The Truth About The Drug Companies?

Xenical, sold by Roche in the United States since 1999, has had only moderate success as a prescription drug in this country.

Part of the problem has been what Mr. Burton refers to as the "oops" factor — the drug's potentially embarrassing side effects. They can include diarrhea, flatulence and episodes of incontinence.

Emphasizing that the drug is not a magic pill, Mr. Burton said the company would look for committed consumers — those who are ready to make long term changes in the way they eat and exercise.

Mr. Burton also said the campaign would very clearly warn consumers about the drug's side effects, like flatulence and diarrhea, that become worse when the drug is taken along with a high-fat meal.

A diet devoid of fat, though, would make the pill largely superfluous.

"That's part of the honesty, the bluntness, the candor that we're going to put into our communications."

Hoping for a Blockbuster



 
 
Powered By Industrial Memetics
RSS2.0