So, what makes a good recommendation?
1. First-person experience.
2. Enthusiasm.
3. Specificity.
4. Sincerity.
5. Clarity.
The difference between good (action-inducing) and bad (zzzzzz) recommendation is the difference between one person saying:
“I'’ve read a lot of history books, but this is the best I’ve ever found on the Roman Empire, and if you read it you will have a firm grasp on Roman history and architecture and I guarantee you’ll be booking the next flight to Italy.”
and the other saying,
“I guess I liked this novel, but you probably won’t.”
Which book would you buy?
