We're all public figures now.
But this creates opportunities.
Today "what" you make is quickly copied and sold by everyone. But "how" you engage your customers, "how" you keep your promises, and "how" you collaborate with partners – that's not so easy to copy, and that is where companies can now really differentiate themselves.
"When it comes to human conduct there is tremendous variation, and where a broad spectrum of variation exists, opportunity exists," writes Mr. Seidman. "The tapestry of human behavior is so varied, so rich and so global that it presents a rare opportunity, the opportunity to outbehave the competition."
