Sixty-one teenagers from across the Washington region descended upon Tysons Corner on a recent Saturday. And we were there to capture it all. We wanted to learn how today's teens make their purchasing decisions, how they calculate value and how they figure out what's cool. These teenage volunteers, all between seventh and 11th grade, brought their own money, friends and sense of style. Some came with their parents; some with their parents' credit card. But all of them brought strong opinions about what they like — and what they don't. More than a dozen staff members documented the shopping expedition through stories, photographs, audio and video. We gained insight into teen consumer psychology and the latest trends, but we also learned a lot about the teenagers themselves.
Update: see also, Trashing Teens: Psychologist Robert Epstein argues in a provocative book, "The Case Against Adolescence," that teens are far more competent than we assume, and most of their problems stem from restrictions placed on them.
And The Case Against Adolescence: Rediscovering the Adult in Every Teen: This is a profoundly important book. If you care about America's young, this is a must read. --Dr. Joyce Brothers, author & columnist
Teen Shopping |