Collective intelligence is a natural property of socially shared cognition, a natural enabler of collaboration. But there are also natural forces that challenge collective intelligence, forces that doom projects and make collaboration difficult or impossible. These are forces of fragmentation.
The antidote to fragmentation is shared understanding and shared commitment. This book is about a new way to create shared understanding, and this chapter sets the stage by exploring specific ways that the forces of fragmentation work in organizations and projects.