When reality is labeled unthinkable, it creates a kind of sickness in an industry. Leadership becomes faith-based, while employees who have the temerity to suggest that what seems to be happening is in fact happening are herded into Innovation Departments, where they can be ignored en masse.
If the old model is broken, what will work in its place?
The answer is: Nothing. Nothing will work.
That is what real revolutions are like. The old stuff gets broken faster than the new stuff is put in its place.
Now is the time for experiments, lots and lots of experiments.