Joseph Epstein on Malcolm Gladwell:

The first step in the bestseller formula is to tell people something that they want to hear.

Bill McKibben on Thomas Friedman:

Thomas Friedman is the prime leading indicator of the conventional wisdom, always positioned just far enough ahead of the curve to give readers the sense that they're in-the-know, but never far enough to cause deep mental unease.

From the MemeStreams documentation:

The whole point of recommending an article is to tell other people to take a look at it.

Cory Doctorow:

The difference between alchemy and science is if you tell people what you’ve learned.

Michael Hopkins on Chip and Dan Heath:

The stickiest ideas, regardless of intrinsic merit, have a lot in common. Or, more accurately, the ways they are presented have a lot in common.

Jack-Out-of-the-Box