It's not so much about the demand. It's about the supply. Or, rather, the fight to be your supplier. I will say this again: this is to stymie services like Hulu, NetFlix and Amazon On-Demand.
Recently: What service providers publicly promise to do, if they are given complete control of their networks, is to build special facilities for streaming movies. But there are two fatal defects to that promise. One is that movies are unlikely to offer all that much revenue. The other is that delivering movies in real-time streaming mode is the wrong solution, expensive and unnecessary. If service providers are to derive significant revenues and proļ¬ts by exploiting freedom from net neutrality limitations, they will need to engage in much more intrusive control of traffic than just provision of special channels for streaming movies.
And from way back: Just a few short months ago, it seemed that humanity stood on the edge of a communications revolution. Now a grim face replaces yesterday's optimism. Something fundamental is at work. The situation has been shaped by a paradox inherent in the very nature of the new technology: The best network is the hardest one to make money running. This is the Paradox of the Best Network.
Comcast Metered Broadband Official; Beware What You Download | 
