Fads and faddisms come and go thick and fast; fashions, thin and thinner, in a snowclone of clichés. In C++ terms:
white = new black;
purple = new white;
hiphop = new rock_and_roll;
small = new big;
subprime = new affordable;
michigan = new florida;
C# = new C++;
Thus, wisdom-free information is not just here-and-there and now-and-then but all-over, all-the-time.