We Think explores how the web is changing our world, creating a culture in which more people than ever can participate, share and collaborate, ideas and information.
Ideas take life when they are shared. That is why the web is such a potent platform for creativity and innovation.
It's also at the heart of why the web should be good for : democracy, by giving more people a voice and the ability to organise themselves; freedom, by giving more people the opportunity to be creative and equality, by allowing knowledge to be set free.
But sharing also brings with it dilemmas.
It leaves us more open to abuse and invasions of privacy.
Participation is not always a good thing: it can just create a cacophony.
Collaboration is sustained and reliable only under conditions which allow for self organisation.
Everywhere we turn there will be struggles between people who want to freely share - music, films, ideas, information - and those who want to control this activity, either corporations who want to make money or governments who fear debate and democracy. This conflict between the rising surge of mass collaboration and attempts to retain top down control will be one of the defining battles of our time, from Communist China, to Microsoft's battle with open source and the music industry's desperate rearguard action against the web.
We-think is about what the rise of these phenomena (not all to do with the internet) means for the way we organise ourselves – not just in digital businesses but in schools and hospitals, cities and mainstream corporations. For the point of the industrial era economy was mass production for mass consumption, the formula created by Henry Ford; but these new forms of mass, creative collaboration announce the arrival of a new kind of society, in which people want to be players, not spectators.
This is a huge cultural shift, for in this new economy people want not services and goods, delivered to them, but tools so they can take part. In We-think Charles Leadbeater analyses not only these changes, but how they will affect us and how we can make the most of them. Just as, in the 1980s, his In Search of Work predicted the rise of more flexible employment, here he outlines a crucial shift that is already affecting all of us.
