1. The Female Thing
2. Mind the Gender Gap
3. Race Matters—and Class, Too
4. Winning Women Isn’t the Same as Winning
5. Besides, Women Keep an Open Mind
6. What About the Middle Ground?
7. The Gap That Matters
8. What Makes Women Tune Out
9. Pride and Prejudice
10. XX Marks the Spot
11. When Sisterhood Is Power
12. More Sense Than Sensibility
13. It Does Take a Village
14. Or a Cybervillage
15. The Political Is Personal
16. By the Numbers
SINCE 1964, more women have voted than men have, and since 1980, they have voted at higher percentages: 54 percent of voters in the 2004 presidential election were female. If women care less about politics than men do, why do they bother? In one recent study, women said that they vote to protect their interest. Whereas men said they vote because they enjoy politics. To a campaign strategist, the female vote — if you can get it — must look like the Chinese market does to an entrepreneur. Only a modest percentage has to want your product, and you’ll succeed beyond your wildest dreams.
