Concentration is essential for creative work - certain stages of the creative process require single-minded focus on the task in hand. When we’re really in the zone, we experience ‘creative flow’ - the ‘almost automatic, effortless, yet highly focused state of consciousness’ that psychologist Mihaly Csikszentmihalyi has identified as characteristic of high- level creative performance. Interruptions, multi-tasking and the anxiety that comes from trying to juggle multiple commitments - these are in danger of eroding the focused concentration that is vital for your creativity.
If you’re worried about the effect of all those interruptions, frustrations and distractions on your creative work, this e-book is for you. Over the next seven chapters I will offer you some principles and practical methods for maintaining your creative focus under pressure, and for managing the stream of information and demands so that it informs and stimulates your creativity instead of drowning it out.
And that means being organised.
