Realizing that the corpse, known as the world financial system, is quickly getting cold, LaRouche PAC organizers over the past few weeks have been acting on Lyndon LaRouche's principle of the mass effect, to galvanize the population into action. Contrary to the presently popular, nonetheless ineffective model of "poll watching," the mass effect is a universal physical principle. As Johannes Kepler's principle of universal gravitation governs the changing relations of bodies in physical space-time, the mass effect governs human social relations, specifically the way in which new ideas in an individual human mind are transmitted to a population, to create revolutionary political effects. This dynamic principle, when acted upon by people, stirs up society, especially in times of crisis, and frees individual members of society to think more clearly about what might be done.