Market awareness and brand recognition are two concepts that go hand in hand. Market awareness is actually a twofold problem. On one hand, you must be aware of the market and the different market segments around your business. On the other hand, you must make the market aware of your offerings. Here are a few things to bear in mind for each.

Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer , blog, .and hisblog

Need Sustained Success? Create & Maintain Market Awareness

Due to a couple of printing delays - the release of The Millionaire Workout has been moved to Tuesday, October 23rd.

Millionaire Workout: New Release Date

Marketing is all about reaching the heart. You can give a consumer hundreds of logical reasons to purchase a product and they will always hesitate. You must make an emotional connection in order to stimulate a response. This is the objective of every marketing business.

Create Strikingly Memorable Marketing Messages..

The internet brings great opportunities to do business all with people from all around the world, and fortunately there are also a number of resources to help with the communication that is necessary. The resources here will allow you to communicate inexpensively with others:

Top Tools For Your Online Business…Some I Use Extensively!

Defining your product sounds like such a simple thing, but you’d be surprised at the number of companies that struggle with this concept. Knowing what you’re going to produce is a rather large part of running a company; without products, how can you expect to have customers? The number of companies that find product definition problematic is staggering.

Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer , blog, .and hisblog

The Importance of Defining Your Product

Michael Boyle has taken over the site ‘formerly known as SportSpecific.com’ and transformed it into

StrengthCoach.com Is LIVE!

Yesterday at 3pm, I did a coaching call for a very successful fitness professional. He’s on TV often and has a studio doing multiple six figures a year.
BUT, he’s struggling to make moolah online.

Why this Guy is Failing

"I like to break up my workouts. Each day I do different routines and constantly change up the environment.

On Friday, I went to the fitness center located in a country club. “I just wanna work chest and abs”"

Chest and Abs?

"If you are marketing your products and services, you need to be where the people are searching for you — and that’s the Internet.
There are so many ways to market yourself on the Internet. "

Best Marketing Tip Ever?

In the recent times I have been asked by many about my thoughts on Radio advertising and the relevance of internet radio shows. My thoughts on this subject are more or less as an observer as i do not conduct any radio shows of my own. These days I podcast a lot and am a big fan of voice as a medium.

Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer , blog, .and hisblog

My Thoughts On You Running Your Own Radio Show!