Defining your product sounds like such a simple thing, but you’d be surprised at the number of companies that struggle with this concept. Knowing what you’re going to produce is a rather large part of running a company; without products, how can you expect to have customers? The number of companies that find product definition problematic is staggering.

Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer , blog, .and hisblog

The Importance of Defining Your Product