Copy editors at major metropolitan newspapers understand a very basic idea: readers want stories when they pick up a newspaper. Therefore, rather than listing cold hard facts behind events, major news events are described as a story. There are opening statements, there are facts, there are descriptions and there are quotes by the real life characters involved in these stories.

Srini Saripalli is a technologist, marketer & Success Coach. Referred by many as "Success Engineer", Srini specializes in Marketing & Sales Success. He shares his sales & Marketing strategies on Success Engineer , blog, .and hisblog

The Last Thing He Told Me Was That Story Headlines Are More Effective…