Let’s examine the current situation and how we got here, then look at three possible alternatives for the future.

The first alternative is to continue on the current course ...

The second alternative is for Apple to license its FairPlay DRM technology ...

The third alternative is to abolish DRMs entirely.

The problem with this pitch is that he frames the debate in a way that excludes certain business models from the discussion. In particular, he ignores the music-as-service model as implemented by his rival, Real, with Rhapsody (and Rhapsody To Go).

A DRM-free music rental service would be a hard sell to the big four.

Steve Jobs - Thoughts on Music

According to a co-founder of Verisign, the key to success is a proven ability to finish fast.

The primary goal of an elevator pitch is to intrigue someone to learn more.

Like that novel you buy on impulse at the airport, the first sentence has to grab you.

One way to do that is to highlight the enormity of the problem you are tackling ...

If you get stuck on this step because the problem you’re tackling isn’t impressively large and obvious, you have a more severe issue to worry about than your elevator pitch.

...

To really expose the genius, the pitch includes a good 10-20 minute tutorial. Who Has Time For This? Not VC’s, and certainly not prospective buyers.

Surely the brilliance of the idea must compel them!
Compel? More like confuse, bore and repel.

Practicing the art of subtext. See also:

Are you just another AFC ("average frustrated chump") trying to meet an HB ("hot babe")? How would you like to "full-close" with a Penthouse Pet of the Year? The answers, my friend, are in Neil Strauss's entertaining book The Game: Penetrating the Secret Society of Pickup Artists.

But remember:

After a while, he ran out of one-liners and had to have a real conversation.

Practicing the Art of Pitchcraft