Someday, there will be an article about television in which no executive uses the word "relatable," industry jargon for something with which viewers are supposed to identify or connect. Alas, this is not that article.

That was funny, actually.

Does this statement make any sense to you?

Branding a network is becoming increasingly important, because of the growing ability of consumers to watch shows "in more than one place."

What they seem to be saying is

"As a network, we are a middleman in this world, and an increasingly irrelevant one, at that. So, 'branding' is an important way for us to confuse people into believing we still matter."

These people don't seem to understand the difference between ESPN and CBS, or between MTV and NBC. They think that because those funny ESPN ads are "successful", they can get a broad, young demographic to watch all of the same programming.

Can you say Long Tail?

Free to Gain Traction for About $50 Million