According to a co-founder of Verisign, the key to success is a proven ability to finish fast.
The primary goal of an elevator pitch is to intrigue someone to learn more.
Like that novel you buy on impulse at the airport, the first sentence has to grab you.
One way to do that is to highlight the enormity of the problem you are tackling ...
If you get stuck on this step because the problem you’re tackling isn’t impressively large and obvious, you have a more severe issue to worry about than your elevator pitch.
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To really expose the genius, the pitch includes a good 10-20 minute tutorial. Who Has Time For This? Not VC’s, and certainly not prospective buyers.
Surely the brilliance of the idea must compel them!
Compel? More like confuse, bore and repel.
Practicing the art of subtext. See also:
