Born Losers is a pioneering work of American cultural history, which connects everyday attitudes and anxieties about failure to lofty ideals of individualism and salesmanship of self. Sandage's storytelling will resonate with all of us as it brings to life forgotten men and women who wrestled with The Loser -- the label and the experience -- in the days when American capitalism was building a nation of winners.

Born Losers: A History of Failure in America