"They make a nice story, but they're not a good business story yet because the value is lower than their costs," said Nissan Chief Executive Carlos Ghosn. He also poured cold water on hydrogen fuel cell vehicles, which many automakers see as the industry's next big technological breakthrough. "The cost to build one fuel cell car is about $800,000. Do the math and you figure out that we will have to reduce the cost of that car by more than 95 percent in order to gain widespread marketplace acceptance." Did you know that Nissan is actually owned (partially, but substantially) by Renault? Nissan chief: hybrid cars make no sense | 
