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Chip Makers' Competing Creeds, by John Markoff - March 11, 1994

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Chip Makers' Competing Creeds, by John Markoff - March 11, 1994
Topic: Computers 5:13 pm EST, Dec 25, 2004

After six months of grueling unpaid labor, Greg couldn't explain to his parents what he had done. They didn't use computers, and the only periodical they read was the New York Times. So as the project was winding down, I asked Greg if he wanted his photo in the Times so his parents would know what he was up to. He gave the only possible response: "Yeah, right." We made a bet for dinner at Le Mouton Noir, a fine French restaurant in Saratoga. To be honest, I expected to lose, but I made a phone call. Greg doesn't bet against me any more: On March 11, 1994, the front page of the Times business section contained an article on the alliance among Apple, IBM, and Motorola, picturing Greg and me in my front yard with a view of the Santa Cruz Mountains.

It begins:

RISC or CISC? This seemingly esoteric computer industry debate, on which every techie will opine, has boiled over into a theological dispute that has turned Silicon into a Valley divided.

In the article, Markoff describes Wired as "the digital world's theological arbiter", which said that PowerPC is "the light side of the force."

An Intel manager said, "If this is a religious war, we've already won."

The photo caption read: "Crusaders for the Power PC Macintosh include Ron Avitzur, foreground, an independent programmer in Los Altos Hills, Calif., who, with Greg Robbins and Steve Newman, rear, has written a new kind of calculator software that will be included with the new Macintoshes."



 
 
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